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Toni Todd

Toni Todd was the misses division of R & M Kaufmann, Inc in Aurora, Illinois (NOT an actual designer).  The Kaufman brothers began making ladies dresses in the 1920s.  They built their business by producing high quality but moderately priced dresses and sleepwear.  The company was able to keep prices low by mass producing garments in their own factories.  In fact, their motto was “Only the LOOK is expensive.”  Sales grew steadily through the use of full page advertisements in Seventeen, Mademoiselle and Charm magazines as well as the use of live television commercials on shows such as “Beat the Clock.”  The Kaufmann’s also produced the Vicky Vaughn line for junior sizes.  The company was sold to Russ Togs in 1969.

Written by coutureallure.com

See also R & M Kaufmann

from a 1950s dress hangtag - Courtesy of Hollie Point Vintage

from a 1950s dress hangtag

Courtesy of Hollie Point Vintage

from an early-1960s sheath - Courtesy of Straylight Vintage

from an early-1960s sheath

Courtesy of Straylight Vintage

from a 1970s dress - Courtesy of Vintagiality

from a 1970s dress

Courtesy of Vintagiality

from a late 1940s dress

Courtesy of Ranch Queen Vintage

from a 1950s dress hangtag

Courtesy of Hollie Point Vintage

from an early-1960s sheath

Courtesy of Straylight Vintage

from a 1970s dress

Courtesy of Vintagiality