The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Aristos Constantinou opened his Aristos boutique on Carnaby Street in 1966. In 1971, he was joined by his brother Achilleas and together they formed Ariella Fashions Limited. Hence the label being ‘designed by Aristos’. They expanded from these premises into Duke Street, Oxford Street, Newburgh Street and more on Carnaby Street. In the 1970s, Punch Magazine described them as ‘the power of Carnaby Street’.
They were so successful that they began to supply their clothes, wholesale, to large retailers. By 1974 their headquarters were in Marylebone, a showroom in Great Portland Street and nine retail shops including branches in Chicago and Lausanne, Switzerland. They eventually moved to larger headquarters in Wood Green, but the retail side of the business was being overtaken in importance by the wholesale operations.
In 1985, Aristos died and Achilleas decided to shut down the retail arm of Ariella completely to concentrate on the wholesale division. They received many fashion awards in the Eighties and Nineties, and Achilleas founded many important organisations within the British Fashion industry including the British Fashion Council and the British Fashion Design Protection Association (which protects the interests of designers and has helped to change copyright law).
They have worked with such designers as Anthony Price and Christina Stambolian. They now specialise in evening, cocktail and occasionwear and casino uniforms.
Written by emmapeelpants
Courtesy of emmapeelpants
Courtesy of emmapeelpants
Courtesy of poppysvintageclothiung
from a late 1960s suede mini dress
from a late 1960s velvet suit
from a mid 1970s dress
from a mid 1970s floral print chiffon midi dress.
from a 1970s chenille coat