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Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Gloria Swanson, the silent screen star, added clothing designer to her repertoire of professions, because – as she thought – all actors should have another string to their bow to pad out the lean times. Her label, Forever Young (a play on both her own indestructible looks and the desire of older women to look younger), was manufactured by the Puritan Dress Company between 1951 and 1981.
Swanson traveled to stores across the country, making personal appearances to promote her line and to narrate fashion shows featuring it. Even though she was past 50, she was known to go backstage during show intermissions to stand on her head!
See also: Puritan Dress Company
Written by pastperfectvintage.com
Courtesy of shopdesignarchives.com
Courtesy of 1950spinup
Courtesy of Ranch Queen Vintage
Courtesy of amishtaxi
from an early 1950s dress
from a 1950s dress
from a 1950s party dress
from a 1960s black rayon cocktail dress
from a late-1960s/early-1970s velvet suit