The Puritan Dress Company was formed in 1909 by the Rosen family. In the 1940s through the 1960s they made licensed copies of European designers, such as Fabiani. Starting in 1951 Gloria Swanson was associated with their Forever Young line.
In 1965 company president Karl Rosen and employee Paul Young started their Youthquake line in an effort to attract younger buyers. This led to the founding of Paraphernalia, a boutique for the young and mod.
In 1977 Purtitan approached Calvin Klein with a plan to license jeans under his name. Five years later Klein bought the company.
See also: Gloria Swanson
Written by fuzzylizzie