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Jonathan Logan

Jonathan Logan was a popular manufacturer of younger women’s dresses – geared to the young, but not the super trendy, usually classic and dressy. The company was founded in 1944 by David Schwartz as a small company with ten employees. The designer in the early days was Dorris Varnum, and in the late 1950s Jeanne Carr was the designer. By 1966 Jonathan Logan had become one of the largest ready to wear companies in the USA. In the late 1960s, David Schwartz’s son Richard was made the head of Jonathan Logan. 

Jonathan Logan eventually became a collection of fourteen different brands including Youth Guild and Butte Knit, each geared to a different consumer group. Bleeker Street was created in late 1966 to promote the Carnaby Street Boutique popularity. New Issue, another division, was started in 1969. Both were in existence until about 1974.

In 1985 the Schwartz family sold their interest in the company.

Written by Hollis Jenkins-Evans

See vintage Jonathan Logan from VFG members on Etsy (paid link)

from a late 1940s new-look era dress - Courtesy of coutureallurevintage.com

from a late 1940s new-look era dress

Courtesy of coutureallurevintage.com

from a 1950s dress - Courtesy of thespectrum

from a 1950s dress

Courtesy of thespectrum

from a rare 1960s men's guayabera shirt - Courtesy of Straylight Vintage

from a rare 1960s men’s guayabera shirt

Courtesy of Straylight Vintage

from a mid 1960s shirtdress - Courtesy of mumublu

from a mid 1960s shirtdress

Courtesy of mumublu

from a 1960s beaded sweater - Courtesy of Midnight Glamour

from a 1960s beaded sweater

Courtesy of Midnight Glamour

from a late 1960s dress - Courtesy of vintageclothesline

from a late 1960s dress

Courtesy of vintageclothesline

from an early 1970s dress - Courtesy of fuzzylizzie.com

from an early 1970s dress

Courtesy of fuzzylizzie.com

from a 1970s maxi dress - Courtesy of coutureallurevintage.com

from a 1970s maxi dress

Courtesy of coutureallurevintage.com

from a 1970s dress - Courtesy of pinupdresses.com

from a 1970s dress

Courtesy of pinupdresses.com

from a c. 1973 dress - Courtesy of chezmov

from a c. 1973 dress

Courtesy of chezmov

hangtag from 1973 dress - Courtesy of chezmov

hangtag from 1973 dress

Courtesy of chezmov

from a 1970s day dress (hangtag) - Courtesy of mags_rags

from a 1970s day dress (hangtag)

Courtesy of MagsRags

from a late 1940s new-look era dress

Courtesy of coutureallurevintage.com

from a 1950s dress

Courtesy of thespectrum

from a rare 1960s men's guayabera shirt

Courtesy of Straylight Vintage

from a mid 1960s shirtdress

Courtesy of mumublu

from a 1960s beaded sweater

Courtesy of Midnight Glamour

from a late 1960s dress

Courtesy of vintageclothesline

from an early 1970s dress

Courtesy of fuzzylizzie.com

from an early 1970s skirt

Courtesy of Elle Miles

from a 1970s maxi dress

Courtesy of coutureallurevintage.com

from a 1970s dress

Courtesy of pinupdresses.com

from a c. 1973 dress

Courtesy of chezmov

hangtag from 1973 dress

Courtesy of chezmov

from a 1970s day dress (hangtag)

Courtesy of mags_rags