The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Floral patterns have been a staple in fashion for centuries, but it was in the mid-20th century that they truly flourished. Post-World War II, the 1950s saw florals become bolder, reflecting the optimism of the time. By the 1960s, they exploded with the Flower Power movement, where oversized blooms in neon and psychedelic colors embodied the era’s spirit of freedom and rebellion. These bodacious botanical designs continued to blossom into the 1970s and 80s, with bohemian, groovy disco, and playful prints.
This week, we’re celebrating the timeless beauty of bold florals—from the feminine elegance of 50s fit-and-flare dresses to the free-spirited allure of bohemian chic bouquets, or the tropical vibe of exotic floral Hawaiian shirts. Whatever the era or style, these perennial patterns are blooming beautiful!
Check out the powerful floral offerings below from our Vintage Fashion Guild members. Find more vintage fashion from our member sellers in our forums