Jo Copeland, although somewhat unsung today, was a well-known ready-to-wear designer who shared a label with Pattullo. Jo Copeland began drawing fashion sketches and selling them to Pattullo Modes in the 1920s. After working there full time for several years, she quit to start her own business in 1930. Four years later she returned to Pattullo. By 1938 she was a partner there.
She worked with a variety of silhouettes in her career, from narrow to full, but always feminine. Because of her innovation and talent, her designs were widely copied. She designed her beautifully constructed clothing directly on the figure rather than using toiles. Such quality construction required high prices. A wizard of both cut and detail, she continued her work from the 1940s into the 1960s. She closed the house in 1972.
Written by pastperfectvintage.com
from a 1940s dress
Courtesy of 1950spinup
from a 1950s evening dress
Courtesy of coutureallurevntage.com
from a mid 1960s suit
Courtesy of thevintagepeddler
from an early 1970s gown
Courtesy of pastperfect2