The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Jean Patou (1887-1936) opened his first design house, Parry, in 1912. Two years later he reformed the company under his own name, but was forced to leave it in the care of his family while he was deployed during WWI. He was back in business after the war and in 1919 the House of Patou began in earnest. His clothes were sporty and youthful and they were a big success both in France and in the United States. He not only designed dresses, but also true sportswear such as tennis dresses, ski ensembles, and bathing suits.
In 1924 Patou traveled to the US and when he returned to Paris he took with him six American models. The American trade was an important part of his business and the models were to assure a good fit on the taller American figure, and to attract more US buyers.
In 1929 Patou lowered hemlines and moved the waist back to its natural position and the rest of the fashion world soon followed suit.
Patou died in 1936 and the house was then directed by his brother-in-law, Raymond Barbas. Since then there has been a considerable amount of talent at the house of Patou, including Marc Bohan 1953-1957, Mad Carpentier 1958-1960, Karl Lagerfeld 1960-1963, and Christian LeCroix 1982-87. The last clothing collection was in 1987, and since that time Patou has produced perfumes.
Written by fuzzylizzie
Courtesy of kickshawproductions
Courtesy of coutureallure.com
Courtesy of Augusta Auctions
Courtesy of b*a*vintagequeen
Courtesy of *sparklet*
Courtesy of EBTH.com
Courtesy of ilish
from an early 1930s silk beaded dress
from an early 1930s ensemble
from a 1930s evening ensemble
from a 1930s coat
from a ca. 1950 couture cocktail dress
from a1950s hat
from a 1960s pant suit
from a 1960s dress
from a ca. 1967 dress
from a 1970s brocade evening ensemble
from a 1980s dress