The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Jaeger was established in 1883 by Lewis Tomalin, a London businessman who believed in the health benefits of wearing only animal fiber clothing as advocated by a German doctor, Gustav Jaeger. Tomalin acquired the rights to Jaeger’s name and imported clothing from Germany. After five years, he began manufacturing the clothing in Britain.
In the late 1920s, Jaeger changed their focus from health to fashion, and completely updated their image. They began to make and sell co-ordinated ensembles that could be mixed and matched.
Jaeger continued to make clothing exclusively from wool until 1953, when they used other fabrics for the first time. Jean Muir worked at Jaeger from 1956 to 1961.
In the 1990s, Jaeger seemed to be losing ground to labels with a more hip image. Designer Bella Freud was brought in to update Jaeger’s look. The company went into receivership in 2017 with retailer Marks & Spencer acquiring the brand in January 2021.
*Tidbit: The multi-line Jaeger logo was developed in 1935.
Written by RetroRuthUK
See vintage Jaeger from VFG members on Etsy (paid link)
Courtesy of poppysvintageclothing
Courtesy of CircaVintage
Courtesy of tickeryboo
Courtesy of kittycatsilver
Courtesy of vintage-voyager.com
Courtesy of homecomforts
Courtesy of Ranch Queen Vintage
Courtesy of RetroRuth UK
Courtesy of RetroRuthUK
Courtesy of bartondoll
Courtesy of sues*stuff
Courtesy of rockvintagesoul
Courtesy of Mimi58
Courtesy of CatwalkCreativeVintage
from an early 1900 health blanket
from a 1920s waist coat
from a 1920s pair of wool cullotes
from a 1960s dress
from a 1960s lurex dress
from a 1960s scarf
from a 1970s sweater/cardigan
from a 1970s sweater
from a 1970s skirt suit
from a 1970s skirt
from a 1980s two piece dress
from a 1980s men's jacket
from a 1980s sweater
from a late 1980s dress
from a 1980s blouse
from a 1980s/1990s womens jacket
from a 2000s jacket