All VFG members undertake to observe the following:
Code of Practice
1. Members will, at all times and regardless of venue, conduct themselves in a professional and courteous manner. VFG members will not, on any social media or online platform disparage the VFG or its members. Members who sell via one or more social media platforms, will continue to adhere to the requirements listed in the VFG Code of Practice.
2. Members will not attempt to confuse, mislead, or otherwise falsely describe any goods offered for sale nor knowingly trade in counterfeit goods.
3. Sellers will provide accurate dating for the item being sold. See the VFG’s Quick Tips for Dating Vintage resource.
4. Members will not modify or alter undamaged vintage items for resale purposes. If a damaged vintage item has been altered or “upcycled,” it must be clearly mentioned in the listing.
5. Members will pay particular attention to presentation. Garments should be pressed or steamed, backgrounds should be clutter-free, and photos should be clear and well-lit. Garments and fashion accessories should be shown from all angles, jewelry should show front, back, and any closures, and items such as lingerie, swimwear, etc., shall be presented in a tasteful manner.
6. Sellers will provide a clear and accurate description of the item being sold. The description should include identification of the item plus information about construction details (zipper type, seams, shoulder pads, closures, etc.), the presence or lack of any and all labels, and mention of any unique features, patterns, or colors.
7. Without exception, all listings will include accurate measurements.
- For garments that would be a minimum of: length, bust, waist, and hips (when fitted).
- For gloves: tip of middle finger to hem and across the palm.
- For hats: circumference of sweatband and depth of crown.
- For shoes: tip of toe to heel, heel height, and width across tread.
- For handbags: depth, height, and length across bottom or top (whichever is longest).
- For jewelry and other fashion accessories: length and width when applicable.
See the VFG’s Measurement charts with additional measurements recommended by the VFG.
8. Photographs of any labels and/or maker’s marks should be included in the listing and the designer/maker’s name should be mentioned in the written description. In cases where there are no labels or maker information, it should be mentioned in the item description. See the VFG’s Label Resource and the VFG’s Featured Designers page.
9. Sellers will provide a comprehensive description of the condition of the item being sold. The condition should include mention of any issues, inherent flaws, known alterations, or repairs. General terms such as excellent, good, or very good are subjective, and on their own, are insufficient when describing condition. Additionally, the term “vintage condition” should be avoided to imply that a vintage item may, by definition, have flaws. Photographs of any condition issues should be included in the listing. Please see the Clothing Condition Chart for general categories of condition.
10. Accurate fabric and fiber content will be included for garments, handbags, shoes, furs, or gloves, and identification of metals, gems, or stones for jewelry must be included. When unsure, sellers should still provide a best estimate of the content and note that it is an educated assessment. See the VFG’s Fabric Resource for further assistance.
11. VFG members will develop clear and concise policies that, at a minimum, specifically address terms of sale, returns and refunds, and are also in compliance with all applicable laws. These policies should be easily accessible to all buyers and potential buyers.
12. VFG members will refrain from using inappropriate keywords or “keyword spam” in listings. For example, if an item is from the 1960s and is in the mod style, then mod would be an appropriate keyword. If the item is from the 1980s but appears to be in the 1960s mod style, then “mod style” and/or “1960s style” would be the appropriate key phrases.
13. Prior to publishing, VFG members should take the time to carefully proofread and spell-check each listing.
14. Any text borrowed from the Label Resource or any other VFG resource is limited to 75 words and must be fully credited. Text and images copied from any outside source, including any VFG resource, must be properly cited.
15. The VFG prohibits copyright infringement of any kind by trade members. Members will only use their own original photographs and words in listings unless they have written permission from the original copyright holder. Additionally, selling PDFs or other reproductions of patterns, catalogs, or other previously published works that are not in the public domain is illegal.
16. Sellers of fur and other products from animals that may be threatened or endangered as specified under CITES, must provide information to show that resale of the item is not prohibited by law.
17. Unless expressly authorized by the VFG board, trade members have no authority to act or speak on behalf of the VFG.
If you have any questions about selling vintage, stop by the Vintage Fashion Guild Forums, where friendly volunteers are available to assist you.