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Vicky Vaughn was the junior division of R & M Kaufmann, Inc in Aurora, Illinois (NOT an actual designer).  The Kaufman brothers began making ladies dresses in the 1920s.  They built their business by producing high quality but moderately priced dresses and sleepwear.  The company was able to keep prices low by mass producing garments in their own factories.  In fact, their motto was “Only the LOOK is expensive.”  Sales grew steadily through the use of full page advertisements in Seventeen, Mademoiselle and Charm magazines as well as the use of live television commercials on shows such as “Beat the Clock.”  The Kaufmann’s also produced the Toni Todd line for misses sizes.  The company was sold to Russ Togs in 1969.

Written by coutureallure.com