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United Colors of Benetton was founded in Veneto, Italy in 1965, by four siblings from the Benetton family. It was an iconic brand in the 1980s and 1990s, gaining a reputation for controversial ad campaigns. The company has struggled to hold on to its earlier popularity, reporting major sales losses in the 2000’s, leading to changes in its management.

Tip: 012 is Benetton’s children’s range since 1972

Written by Retro Ruth and Stella Rose Vintage


from a 1980s sweater - Courtesy of Ranch Queen Vintage

from a 1980s sweater

Courtesy of Ranch Queen Vintage

from a 1980s girls blouse - Courtesy of stellarosevintage

from a 1980s girls blouse

Courtesy of stellarosevintage

from a 1980s blouse - Courtesy of leonardodavintage

from a 1980s blouse

Courtesy of leonardodavintage

from a 1980s ruffled skirt - Courtesy of themerchantsofvintage

from a 1980s ruffled skirt

Courtesy of themerchantsofvintage

from a late 1980s /early 1990s jacket - Courtesy of circavintage

from a late 1980s /early 1990s jacket

Courtesy of circavintage

from an early 1990s mens sweater - Courtesy of themerchantsofvintage

from an early 1990s mens sweater

Courtesy of themerchantsofvintage

from a 1990s zippered cardigan - Courtesy of Ranch Queen Vintage

from a 1990s zippered cardigan

Courtesy of Ranch Queen Vintage

from a 2014 blouse - Courtesy of midge

from a 2014 blouse

Courtesy of midge