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One of the great American couturiers, Gustave Tassell began working with a small couture house in Philadelphia, then began his own business in California in 1959. Winner of a Coty Award in 1962, he was hired by the house of Norell to take over when Norman Norell died in 1972. During this time, the label reads, “Norman Norell by Tassell”. He continued there until the house closed in 1976. Never a commercial designer, Tassell then moved on to design small collections for private clients.

Written by catbooks1940s


from a 1960s dress - Courtesy of catbooks1940s

from a 1960s dress

Courtesy of catbooks1940s

from a 1960s dress and jacket  - Courtesy of contentmentfarm.com

from a 1960s dress and jacket

Courtesy of contentmentfarm.com