The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Sears, Roebuck & Company was at one time the largest retailer in the United States, and was both a mail-order company and chain of stores selling mid-priced goods.
The company was founded by Richard W. Sears, a railroad station agent located in Minnesota, and Alvah C. Roebuck, a watchmaker. They began by selling watches and jewelry by mail order in the late 1880s. In 1893, they incorporated as Sears, Roebuck & Company. The company was located in Chicago, which would remain the site of their headquarters through the years.
By 1894, the Sears, Roebuck catalog was filled with many goods that were needed and desired by the many farm families who had little access to stores. The good prices and wide selection caused the business to grow very quickly, and within a few years the catalog offered everything from farm equipment to toys.
In 1925, Sears, Roebuck & Company opened their first store in Chicago. Within the next few years, Sears, Roebuck stores were scattered across the Mid-west, and were being built across the country. By 1933, there were 400 stores nationwide.
During this time period, Sears began to develop their own brands, such as Kenmore appliances. Over the years, Sears clothing lines have included Kerrybrooke, Charmode, Roebucks, Pilgrim, Hercules, King’s Road, and The Fashion Place labels. There are hundreds of different Sears labels, and the best indicator for dating is often the styling of the garment, rather than the style of the label.
The name of the store was shortened to just Sears in the early 1970s, though the official name of the company remained Sears, Roebuck and Company until the 1980s. In 1993 an era ended when Sears stopped producing its catalogues.
In 2005, Sears was merged into the K-Mart Corporation.
Written by fuzzylizzie
from an early 1940s work shirt
from a 1940s swimsuit
from a pair of 1940s jeans
from a pair of 1940s twill work pants
from a pair of 1940s overalls
from a 1940s girdle
from a late 1940s/early 1950s jacket
from an early 1950s work shirt
from an early 1950s men's wool jacket
from a 1950s slip
from a 1950s suede zip jacket
from a 1950s boy's jacket
from a 1950s blouse
from a 1950s coat
from a 1950s swimsuit
from a 1950s dress
from a 1956 men's garment
from a late 1950s slip
from a late 1950s dress
from a late 1950s necktie
from a 1950s to early-1960s chore coat
from an early 1960s Beacon robe
from an early 1960s thermal underwear top
from a 1960s housedress
from a 1960s mens coat
from a 1960s women's robe
from a 1960s housecoat
from a 1960s shirt dress
from a 1960s blouse
from a 1960s dress
from a 1960s hostess gown
from a 1960s men's polo shirt
from a 1960s Hawaiian shirt
from a 1960s jacket
from a late 1960s swimsuit
from a pair of late 1960s overalls
from a late 1960s coat
from a pair of late 1960s swim trunks
from an early 1970s girl's poncho
from an early 1970s boy's coat
from an early 1970s women's coat
from an early 1970s shirt
from an early 1970s dress
from a 1970s disco shirt
from a 1970s shirt
from a 1970s raincoat
from a pair of 1970s women's jeans
from a pair of 1970s jodhpurs
from a 1970s women's blouse
from a 1970s maxi dress
from a 1970s shirt jacket
from a 1970s velour shirt
from a 1970s casual shirt
from a 1970s casual knit top
from a 1970s sport coat
from a 1970s jacket
from a 1970s women's suede jacket
from a 1970s shearling coat
from a 1970s robe
from a 1970s necktie
from a 1970s dress
from a 1970s men's suede and knit jacket
from a 1970s western shirt
from a late 1970s blazer
from a 1990s bra