The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Born in Wissembourg, France, the Roos Brothers, Adolphe (b. 1837) and Hyppolite (b. 1844) arrived in San Francisco in 1864, opening their first clothing store on Leidsdorf Street the following year. The store was so successful that, in 1866, it moved to a larger location at Kearny & Post Streets, where they were joined in business by their younger brother Achille.
After graduating from college, Adolphe’s son Robert (b. 1883) joined the firm and before long, became known as a visionary businessman and civic leader. In the early years of the 20th century, Roos Bros. Inc. expanded to a chain of nine stores in northern and central California.
During the Great Depression, President Roosevelt appointed Robert Roos to the retail advisory board for the National Recovery Administration. In 1937, the new Roos Bros. at Market & Stockton Streets was touted as one of the world’s most beautiful and unique stores.
In 1958, Roos Bros. was sold to San Francisco clothier, Edward H. Gauer of the Robert S. Atkins Clothing Co., which he had owned since 1945. The stores continued to operate as Roos-Atkins. After World War ll the chain expanded to 51 stores before it merged with Genesco in 1967. By the 1980s sales had declined, and by the early 1990s all locations had been closed or sold to other retailers.
Written by Ranch Queen Vintage
Courtesy of Ranch Queen Vintage
Courtesy of Lil’ Ms. Fancy Panties
from a 1940s sport coat
from a 1950s men's casual shirt
from a 1957 Pucci cotton dress S/S collection
From a late-1950s cocktail dress
from a 1960s dress suit
from a 1960s sport coat
from a 1970s shirt