Reitman’s was founded as a general store on Montreal’s St Lawrence Boulevard (or what is endearingly known to locals as The Main) by Sarah and Herman Reitman in 1926. A family run business, they opened their second store devoted solely to women’s apparel after the success of their general store’s clothing line.
Today they are Canada’s largest women’s retailer with over 800 stores running under 8 banners: Reitmans, Smart-Set, Cassis, RW & Co (includes menswear); Penningtons, MXM and Addition-Elle catering to sizes 14 plus; and Thyme Maternity.
Written by Chezmov
from a 1950s blouse
Courtesy of chezmov
from an early 1960s day dress (price tag)
Courtesy of chezmov