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Canadian-born American swimwear designer, business woman, and Mormon missionary, Rose Marie Reid made her first bathing suit in 1937. Her first business, Reid’s Holiday Togs, was based in Canada. In 1946 Reid moved most of the business to California, and the Canadian branch was eventually phased out.

Rose Marie Reid suits were designed to address the concerns a woman might have about her figure. They were known to be very flattering, producing the hourglass silhouette that was so popular in the 1950s. Their suits were quite structured and included boning and zippers.

In the late 1950s/early 1960s, Emilio Pucci did fabric designs for the Rose Marie Reid label. In 1962 Rose Marie Reid sold her company, partly because she refused to design the skimpy bikini. For decades her name continued to be found on swimsuits that were made through licensing deals.

Written by fuzzylizzie


from a late 1930s playsuit - Courtesy of fuzzylizzie

from a late 1930s playsuit

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from a 1940s swim suit - Courtesy of fredianslips

from a 1940s swim suit

Courtesy of fredianslips

from an early 1950s swimsuit - Courtesy of coutureallurevintage.com

from an early 1950s swimsuit

Courtesy of coutureallurevintage.com

from an early 1950s bathing suit - Courtesy of hatfeathersvintage.com

from an early 1950s bathing suit

Courtesy of hatfeathersvintage.com

from a 1950s swimsuit  - Courtesy of morning-glorious

from a 1950s swimsuit

Courtesy of morning-glorious

from an early 1950s swim suit - Courtesy of pinky-a-gogo

from an early 1950s swim suit

Courtesy of pinky-a-gogo

from a mid-1950s bathing suit - Courtesy of hatfeathersvintage.com

from a mid-1950s bathing suit

Courtesy of hatfeathersvintage.com

from a 1950s bathing suit - Courtesy of rjroni1

from a 1950s bathing suit

Courtesy of rjroni1

from an early 1960s swim cover-up - Courtesy of jewel

from an early 1960s swim cover-up

Courtesy of jewel

from a late 1950s swimsuit hangtag - Courtesy of bombshell*frocks

from a late 1950s swimsuit hangtag

Courtesy of bombshell*frocks

from a late 1950s swimsuit hangtag - Courtesy of bombshell*frocks

from a late 1950s swimsuit hangtag

Courtesy of bombshell*frocks

from a late 1950s swimsuit hangtag - Courtesy of bombshell*frocks

from a late 1950s swimsuit hangtag

Courtesy of bombshell*frocks

from a late 1950s swimsuit hangtag - Courtesy of bombshell*frocks

from a late 1950s swimsuit hangtag

Courtesy of bombshell*frocks

from an early 1960s swimsuit   - Courtesy of bonton

from an early 1960s swimsuit

Courtesy of bonton

from an early-1960s swimsuit - Courtesy of Lady Scarletts Vintage

from an early-1960s swimsuit

Courtesy of Lady Scarletts Vintage

from a 1960s swimsuit - Courtesy of pinupdresses

from a 1960s swimsuit

Courtesy of pinupdresses

from an early 1960s bikini - Courtesy of coutureallurevintage.com

from an early 1960s bikini

Courtesy of coutureallurevintage.com

from a late 1960s or early 1970s swimsuit - Courtesy of fuzzylizzie

from a late 1960s or early 1970s swimsuit

Courtesy of fuzzylizzie

from a 1970s swimsuit  - Courtesy of vintagepretties

from a 1970s swimsuit

Courtesy of vintagepretties

from a 1970s bathing suit - Courtesy of hatfeathersvintage.com

from a 1970s bathing suit

Courtesy of hatfeathersvintage.com