The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Canadian-born American swimwear designer, business woman, and Mormon missionary, Rose Marie Reid made her first bathing suit in 1937. Her first business, Reid’s Holiday Togs, was based in Canada. In 1946 Reid moved most of the business to California, and the Canadian branch was eventually phased out.
Rose Marie Reid suits were designed to address the concerns a woman might have about her figure. They were known to be very flattering, producing the hourglass silhouette that was so popular in the 1950s. Their suits were quite structured and included boning and zippers.
In the late 1950s/early 1960s, Emilio Pucci did fabric designs for the Rose Marie Reid label. In 1962 Rose Marie Reid sold her company, partly because she refused to design the skimpy bikini. For decades her name continued to be found on swimsuits that were made through licensing deals.
Written by fuzzylizzie
Courtesy of fuzzylizzie
Courtesy of fredianslips
Courtesy of coutureallurevintage.com
Courtesy of hatfeathersvintage.com
Courtesy of morning-glorious
Courtesy of pinky-a-gogo
Courtesy of rjroni1
Courtesy of jewel
Courtesy of bombshell*frocks
Courtesy of bonton
Courtesy of Lady Scarletts Vintage
Courtesy of pinupdresses
Courtesy of vintagepretties
from a late 1930s playsuit
from a 1940s swim suit
from an early 1950s swimsuit
from an early 1950s bathing suit
from a 1950s swimsuit
from an early 1950s swim suit
from a mid-1950s bathing suit
from a 1950s bathing suit
from an early 1960s swim cover-up
from a late 1950s swimsuit hangtag
from an early 1960s swimsuit
from an early-1960s swimsuit
from a 1960s swimsuit
from an early 1960s bikini
from a late 1960s or early 1970s swimsuit
from a 1970s swimsuit
from a 1970s bathing suit