Clare Potter (1892-1974) began in fashion in 1925, as a researcher at Edward L. Mayer. Before long she was contributing to designs. In 1930 she was hired as designer for Charles W. Nudelman. There she became known for her casual ensembles and for her use of color. Potter’s sense of color was so good that she had fabrics developed especially for her designs. She was inspired by everything from the color of the houses in Bermuda to a color on a scrap of notepaper.
Potter is known primarily as a sportswear designer, but it is a bit more accurate to say that she designed clothes for the increasingly casual way of life in the middle of the 20th century. Her clothes were simple and easy to wear and often combined color in novel ways. She continued designing into the early 1960s.
Written by fuzzylizzie
from a late-1950s/early-1960s dress
Courtesy of vintage-voyager.com