The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Paul Poiret (1879-1944) was one of the great designers of the 20th century. As a young man in Paris, he was apprenticed to an umbrella maker. By 1898 he was selling fashion designs, first to Cheruit, then to Jacques Doucet. Before long, Poiret was working for Doucet as an assistant. He then briefly worked at the House of Worth.
Poiret opened his own house in 1904. He very quickly began to change the direction of fashion. He straightened the hourglass silhouette of the Edwardian lady and experimented with bold colors and sensuous fabrics. His designs were exotic; the Russian ballet, Orientalism, and African art, as interpreted by the cubists, were typical influences.
Poiret’s career was interrupted by WWI and though he resumed designing after his military service, his postwar designs were not in touch with the 1920s woman. He lost control of his business in 1924 and it was closed in 1929. He died in poverty in 1944.
Label Note: always look on the back of a couture label for information about the garment.
Written by fuzzylizzie
Courtesy of antiquedress.com
Courtesy of Cathy Gordon
from a 1920s dress
from the reverse side of a 1920s label