The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
J.C. Penney had its origins in the store opened in 1902 by James Cash Penney (1876-1971) and William Henry McManus, who opened the Golden Rule dry goods store in the small mining town of Kemmerer, Wyoming. This store was so successful that the partners opened more stores. The headquarters was moved to Salt Lake City in 1909 and in 1913 the name was changed to J. C. Penney Company when Mr. Penney acquired majority holdings in the company.
As the company grew, more and more stores opened and the company acquired other companies. The first of these was Crescent Corset Company, which J.C. Penney bought in 1920. They also began developing their own store brands, starting with Big Mac work clothes for men in 1922. By 1930 there were over 1000 J.C. Penney stores.
In 1963 Penney’s distributed a catalogue for the first time. Also in the 1960s they started offering more than just dry goods, adding appliances and other durable goods. Today J.C. Penney still relies heavily on house brands, such as Arizona Jeans Company and a.n.a.
Label Notes: At some point in time, the company changed from “J.C. Penney Co.” to just “Penney’s”. In 1971 the company adopted a new logo: “JCPenney,” to honor the founder who died that year.
Written by fuzzylizzie
See vintage JC Penney from VFG members on Etsy (paid link)
from a pair of 1910s boots
from an early 1920s bathing suit
from a 1920s swimsuit
from a 1920s/1930s boy's work shirt
from a 1930s boy's jacket
from a 1940s uniform
from a pair of 1940s work coveralls
from a 1940s bra
From a 1940s negligee
from a pair of 1940s socks
from a late 1940s skirt
from a late 1940s shirt
from a late 1940s/early 1950s price tag
from a late 1940s/early 1950s shirt
from an early 1950s dress
from a 1950s shirt
from a 1950s men's sweater vest
from a 1950s sweater
from a 1950s car coat
from a 1950s men's suit jacket
from a 1950s nylon shirt
from a 1950s rayon shirt
from a pair of 1950s socks
from a 1950s boy's shirt
from a pair of 1950s jeans
from a mid-1950s day dress
from a late 1950s tie
from an early 1960s mohair sweater
from an early 1960s loop collar shirt
from an early 1960s day dress
from an early 1960s coat
from an early 1960s robe
from a 1960s dress
from a 1960s Glenbrooke dress(Penneys house brand)
from a 1960s tie
from a 1960s men's shirt
from a 1960s day dress
from a mid-1960s scooter dress
from a 1966-67 hat
from a late 1960s dress
from a late 1960s/early 1970s sport coat
from an early 1970s jumpsuit
from an early 1970s shirt
from an early 1970s caftan
from an early 1970s slip
from a 1970s half slip
from a 1970s shirt
from a 1970s tie
from 1970s workwear
from a 1970s sweater
from a 1970s robe
from a mid-1970s jumpsuit
from a 1970s caftan
from a 1970s men's shirt
from a 1970s swimsuit
from a 1970s velour track jacket
from a 1970s t-shirt
from a 1970s men's pullover
from a 1970s polyester sport coat
from a 1980s sweater