The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Evelyn Pearson was the part-owner and president of Evelyn Pearson Inc. A native of Knoxville, Tennessee, Pearson spent the summer of 1930 vacationing with her family in New York City. She fell in love with the city and was determined to stay. In order to support herself in the bustling new environment she took a modeling job at Russek’s department store. This first foray into fashion would ultimately lead to a long and successful career. In 1936 she began modelling for the Elias Sayour Company, manufacturer of a popular loungewear label, Saybury. Over the next eight years Pearson was repeatedly promoted. She moved into sales and eventually climbed to the role of designer of the Saybury line.
In 1944 she took an executive position as the merchandise manager for Textron, Inc. Just six years later Pearson, and her business partner, Louis Wardi, purchased Textron’s women’s division and formed Evelyn Pearson, Inc. For the next forty years the company was a major name in the American loungewear industry. They made all manner of in-home apparel. Their robes, bed jackets, pajamas, dusters, and wrap dresses were meant for lounging, sleeping, housekeeping, and even informal entertaining.
In 1975 famed sportswear designer, Bonnie Cashin, designed a line for Evelyn Pearson. Ten years later Bill Blass was recruited to lend his name and design skills to the label. This partnership lasted until 1990. The same year, Evelyn Pearson Inc. was sold to Leslie Fay Companies, Inc. and by the mid-1990s the Evelyn Pearson line was discontinued.
Written by Jennifer Binns of Hollie Point Vintage
See also, Saybury
From a 1950s house coat
from a 1960s house coat
from a 1970s lounge dress
from a 1970s hostess gown