The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Paraphernalia was a boutique and clothing line that was started in 1965 by Puritan, a conservative dress manufacturer that wanted to cash in on the exploding youth market of the mid-1960s. Paraphernalia employed some of the most innovative designers of the 1960s — Betsey Johnson, Deanna Littell, and Diana Dew. They imported from England the designs of Mary Quant and Foale and Tuffin.
The store was very successful, so they began to franchise. Within three years there were 44 Paraphernalia stores in the US. The chain eventually went public and by the early 1970s it was just another clothing store.
The mid-1960s clothing with labels featuring the name of the designer is very collectible. The bottom label is found on clothing from the 1970s and 1980s, which are not as important.
See also: Youthquake
Written by fuzzylizzie
Courtesy of fuzzylizzie.com
Courtesy of emmapeelpants
Courtesy of novafashions
Courtesy of ikonicvintage
from a mid/late 1960s dress
from a late 1960s minidress
from a mid/late 1960s hippie princess dress
from a 1980s garment