The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
The youngest child of five and only daughter of a fashion conscious father, Hanae Mori (1926-2022) grew to share his love of fashion, texture, and colour. She went to public school, then university in Tokyo, studying literature. During the war she had to suspend her studies to work, then married a son of a wealthy and successful textile manufacturer. She returned to study after a few years of homemaking and focused on fashion.
Whilst on holiday in Paris in 1960, Mori had a fateful fitting with Coco Chanel. She claimed this meeting changed her life and she challenged herself to realise her own dream of designing haute couture. She returned to her small Tokyo office, where she had been designing significant numbers of costumes for directors including Ozu, Oshima and Kurosawa. She had been thinking of throwing in the towel, but this meeting gave her new enthusiasm and a new challenge. By 1965 she had launched her own collection and had orders from prestigious stores such as Neiman Marcus.
In 1975 Mori moved to France and showed her collection in Paris. In 1977 she opened her atelier there, and commuted between Paris and Tokyo.
Mori was the Queen of Couture in Japan and had the patronage of Princess Masako, who favoured her refined suits and floral evening gowns for formal functions. Her trademark east-meets-west blend of Mao collars, kimono sleeves, and Western couture techniques graced the likes of both Nancy Reagan and Hillary Clinton, Princess Grace of Monaco, and Sophie Marceau.
In Paris in July 2004 Hanae Mori said goodbye to the fashion world, with her last haute couture collection. Her gowns were exquisitely embroidered with her trademark butterflies and her granddaughter, 21 year old Izumi Mori, wore her finale wedding gown. The audience rose to their feet for a last ovation.
Written by sarasattic.co.uk
Courtesy of antiquedress.com
Courtesy of bigchief173
Courtesy of Ranch Queen Vintage
Courtesy of ilish
Courtesy of Aimee Irving Bell
Courtesy of claireshaeffer
Courtesy of My Vintage Clothesline
Courtesy of themerchantsofvintage
Courtesy of claireshaeffer
from a 1970s dress
from a 1970s jersey dress
signed fabric from a 1970s jersey dress
from a 1970s gown
from a 1970s vest
from a 1980s dress
from a 1980s tweed jacket
from a 1980s evening dress
from a 1990s cocktail dress
hang tag from a 1990s cocktail dress