The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Montgomery Ward was the world’s first mail order catalog business. It was established in 1872 by Aaron Montgomery Ward. The business was catalog-only until 1926, when the first Montgomery Ward store was opened in Plymouth, Indiana. Within four years there were more than 500 stores across the country.
During the 1950s Montgomery Ward began to fall behind its competition, as most major retailers were moving to the suburbs, a move that Montgomery Ward thought to be too expensive. By the 1970s the company was in serious trouble. They continued to struggle and in 1997 declared bankruptcy. They were able to reorganize and emerged in 1999 as Wards. Unfortunately, this was not successful and the company announced it was closing in 2000. The last Wards store closed in 2001.
In 2004 an Iowa-based company bought the rights to the Montgomery Ward and Wards names and started an online and catalog company using the names. This company was sold to catalog giant Swiss Colony in 2008.
Carol Brent was a house brand from Montgomery Ward mail order company.
Written by fuzzylizzie
Courtesy of Sandra Mendoza/Debutante Clothing
Courtesy of dollsntrolls
Courtesy of Hollie Point Vintage
Courtesy of hopewhite
Courtesy of amandainvermont
Courtesy of ruseecure2
Courtesy of MagsRags
Courtesy of Metro Retro Vintage
Courtesy of pinky-a-go-go
Courtesy of Ranch Queen Vintage
Courtesy of Vintagiality
from a 1930s leather jacket
from a 1930s men's robe
from a late-1930s/early-1940s youth's jacket
from a late-1940s to early-1950s blouse
from a 1940s blouse
from a late 1950s day dress
from a 1950s hunting jacket
from a 1950s sweater
from a 1950s coat
from a 1950s/1960s dress
from an early-1960s skirt hang tag
from a pair of 1960s shoes
from a 1960s sweater dress set
from a 1960s women's leather jacket
from a 1970s coat
from a 1970s men's coat
from a 1970s disco shirt
from a 1970s garment