The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Founded in 1932 by Lebanese immigrants and brothers Ernest, William and Bert Malouff, Mode O’Day was known for attractive and budget-priced garments for women. The brand started in Glendale, CA and spread via independently owned franchises. The headquarters supplied display materials and other needs of the franchise holders’ shops, which were most often on the main streets of small towns.
In 1961, the Gamble-Skagmo Corporation, which owned retail chains, purchased Mode O’Day. The company was rebranded to “Fashion Crossroads” in the 1980s. One franchisee purchased the franchise and continues in a store in Casper, Wyoming.
Written by denisebrain
Courtesy of holliepoint
Courtesy of denisebrain
from a late 1940s to early 1950s skirt
from a 1960s dress