The Miss Dior label was used on hats and accessories since at least 1961, listing 1040 Avenue Of The Americas, New York, as the company’s address.
In September of 1967, the Miss Dior clothing line was launched as a less expensive ready-to-wear line made to appeal to a younger customer. The Miss Dior store was located on Rue Francois Premier, next door to the Dior couture house. For the first three years the Miss Dior clothing line was sold in stores throughout France, but was not exported, so as not to compete with the Dior-New York label. It became available in the US in December 1970 and was an immediate success. The line was designed by Phillipe Guiborgé, who also designed the Dior Boutique line and was assistant to Marc Bohan in the couture house. Guiborgé is best remembered for designing a Dior Boutique dress in 1964 with the Dior logo printed all over it and he was the first French designer to use vinyl for sportswear. Miss Dior clothing was made in the Dior workrooms.
See also: Christian Dior
Written by coutureallurevintage.com
from an early 1960s hat
Courtesy of Rue_de_la_Paix
from an early 1970s gown
Courtesy of coutureallure.com
from a 1970s robe
Courtesy of Ranch Queen Vintage
from a 1970s nightgown
Courtesy of vintagepretties
