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Vera Maxwell (1901-1995) had her introduction into the fashion world was as a model. She studied tailoring in London and upon her return to New York worked as a designer for sportswear and coat firms. Vera Maxwell Originals opened in 1947 and she is considered one of the founders of the American “look” along with Cashin and McCardell. Maxwell received a Coty Special Award in 1951 and a Neiman-Marcus Award in 1955. She continued to design under her label until 1964. After being retired for a while, she made her comeback in 1970, designing classic dresses and separates from the new fabric, Ultrasuede. She continued to design until the middle 1980s.

Vera Maxwell is not the famous scarf designer; that designer is Vera Neumann.

Written by kickshawproductions.com


from a late 1940s/early 1950s suit - Courtesy of morning-glorious

from a late 1940s/early 1950s suit

Courtesy of morning-glorious

from a late 1940s/early 1950s suit - Courtesy of morning-glorious

from a late 1940s/early 1950s suit

Courtesy of morning-glorious

from a 1974 Speedsuit - Courtesy of bigchief173

from a 1974 Speedsuit

Courtesy of bigchief173

Vera Maxwell - Courtesy of pastperfectvintage.com

Vera Maxwell

Courtesy of pastperfectvintage.com