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Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Main Rousseau Bocher (1891-1976) served in WWI as a Sgt. Major. He stayed in Europe after the war and after a stint at Harper’s became the fashion editor for French Vogue. Main Bocher founded his Paris house in 1930, becoming the only American to successfully run a couture house in Paris. He maintained the house until 1940 when he returned to New York. Main Bocher remained on 57th St. until his retirement in 1971. He died in 1976.
His beautifully-made clothing with dressmaker details was always impeccable and proper, with a sense of decorum. His major coup was the Duchess of Windsor’s wedding dress. He refined the beaded or embroidered cashmere sweater for evening. He liked to use materials in new ways, contrasting the formality of the garment with casual fabrics and occasionally the opposite. Main Bocher also designed uniforms for the WAVES, the Women Marines, and the American Red Cross. He designed costumes for Broadway as well, including Blithe Spirit, Call Me Madam, and The Sound of Music. Main Bocher never licensed his name or work.
Written by pastperfectvintage.com
Courtesy of Augusta Auctions
Courtesy of pastperfectvintage.com
Courtesy of vintagetrend
from a 1930s silk gown
from a 1955 cocktail dress
from a 1960s dress