Dorothy Lamour was a Hollywood actress of the 1930s and 40s. In 1936 she was costumed by Edith Head for a film that was set in the South Seas. For this role, Miss Head chose to make a Polynesian patterned sarong, and a fashion icon was born.
Lamour’s sarong inspired a fad for swimsuit sarongs, and the dress style became closely associated with her. Sometime in the 1940s, she had her name on a clothing line. These clothes were made from splashy Hawaiian type prints, and resembled the sarong she had made so famous.
Written by fuzzylizzie