LaCoste

René Lacoste, tennis star, joined with a French garment maker to manufacture tennis shirts. In 1933 the famous Crocodile shirt was born. Lacoste signed an agreement with the David Crystal Company in 1952 to import, and in 1966, to make Lacoste shirts in the United States. David Crystal was also the owner of Izod and Haymaker, and so the crocodile is seen on garments with quite a few different labels.

These shirts and dresses were very fashionable in the middle 1960s and in the early 1980s, and came to typify the “preppy” look. The relationship between Izod and Lacoste came to an end in 1992, and today La Chemise Lacoste is the maker and licenser of all Lacoste products.

There are many variations of the Lacoste label, with combinations of Lacoste, Izod, Haymaker and David Crystal names. We are showing just a few of the typical labels.

See also: Izod

Written by fuzzylizzie

from a 1960s polo shirt

Courtesy of bigchief173

from a late 1960s polo dress

Courtesy of fuzzylizzie.com

from a 1960s sweater

Courtesy of fuzzylizzie.com

from a 1960s cardigan sweater, Izod of London

Courtesy of vintagetreasuresgalore

from a 1960s cardigan sweater

Courtesy of vintagetreasuresgalore

from a c. 1970s Izod Lacoste Vest

Courtesy of vintageclothesline.com

from a 1970s sweater

Courtesy of vintagetreasuresgalore