The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
1964 was a big year for Susan “Susie” Kosovic. She opened her first boutique on Yonge Street in Toronto and launched her “Poupée Rouge” label. She was featured on the cover of McLean’s magazine in 1966, the first Canadian designer to be featured on its cover. In the magazine article, Vidal Sassoon referred to her as “Canada’s Mary Quant – but with her own thing”. Within a few years, she had three stores in Toronto, including one in Yorkville, one in the Le Cartier apartment building in downtown Montreal, and a boutique in the Hudson Bay Co. store in Winnipeg. In 1969, Kosovic began to design a unisex line for the Fairweather department store chain, and during the mid ’70s, opened a store called “John Alexander”. At this point she was using Susie Hayward as her name, going on to have a long career in the fashion industry.
Written by poppysvintageclothing
Courtesy of poppysvintageclothing
from a 1960s mod dress