Jonathan Logan was a popular manufacturer of younger women’s dresses – geared to the young, but not the super trendy, usually classic and dressy. The company was founded in 1944 by David Schwartz as a small company with ten employees. The designer in the early days was Dorris Varnum, and in the late 1950s Jeanne Carr was the designer. By 1966 Jonathan Logan had become one of the largest ready to wear companies in the USA. In the late 1960s, David Schwartz’s son Richard was made the head of Jonathan Logan.
Jonathan Logan eventually became a collection of fourteen different brands including Youth Guild and Butte Knit, each geared to a different consumer group. Bleeker Street was created in late 1966 to promote the Carnaby Street Boutique popularity. New Issue, another division, was started in 1969. Both were in existence until about 1974.
In 1985 the Schwartz family sold their interest in the company.
Written by Hollis Jenkins-Evans
See vintage Jonathan Logan from VFG members on Etsy (paid link)
from a late 1940s new-look era dress
Courtesy of coutureallurevintage.com
from a 1950s dress
Courtesy of thespectrum
from a rare 1960s men’s guayabera shirt
Courtesy of Straylight Vintage
from a mid 1960s shirtdress
Courtesy of mumublu
from a 1960s beaded sweater
Courtesy of Midnight Glamour
from a late 1960s dress
Courtesy of vintageclothesline
from an early 1970s dress
Courtesy of fuzzylizzie.com
from a 1970s maxi dress
Courtesy of coutureallurevintage.com
from a 1970s dress
Courtesy of pinupdresses.com
from a c. 1973 dress
Courtesy of chezmov
hangtag from 1973 dress
Courtesy of chezmov
from a 1970s day dress (hangtag)
Courtesy of MagsRags
