Hattie Leeds was a dress manufacturing company based in New York City. In 1941, they began producing all-cotton “penny-wise” shirtwaist dresses and housecoats of plaid or woven gingham that served as their signature style well into the mid-1960s. There was a brief foray into manufacturing bowling dresses, but that appeared to be a short-lived endeavor, as the ads for these novelty items only appeared in 1947. Marketed as “easy-care”, “wrinkl-shed”, and “drip dry”, by the mid-50s the company was promoting their use of Dan Rivers Dri-Don fabrics, which were washable cotton-rayon blends. From the mid-60s through the 1970s, the company increasingly switched over to polyester blends. The Hattie Leeds trademark expired in 1988.
Written by Ranch Queen Vintage
from an early-1960s dress
Courtesy of Ranch Queen Vintage
from a late-1960s dress
Courtesy of Ranch Queen Vintage
