The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
H&M stands for Hennes & Mauritz and is a worldwide operating fashion company based in Stockholm, Sweden. They are known for inexpensive, fashion-conscious clothes which are mostly produced in low-wage countries and turned over quickly, with regularly changing collections.
Its founder, Erling Persson, returned from a trip to the United States after World War II, where he had been impressed by large stores, and had the idea of opening his own fashion store. In 1947, the first “Hennes” store for ladies wear opened in Västeras, Sweden. Hennes means “hers” or “for her” in Swedish. In 1968, Hennes took over Mauritz Windforss, which dealt in hunting gear, thus adding mens and childrens wear to their range and changing the name to Hennes & Mauritz. In the 1970s, this was changed to H&M. Expansion to other European countries started with Norway in 1964, the UK in 1976, and Germany in 1980. The 1980s and ’90s saw further expansion within Europe, and the first H&M store in the United States opened in 2000. In 2004, the first designer collaboration, with Karl Lagerfeld, was produced. Other fashion brands, which operate separate stores but are owned by H&M are COS, Monki, Cheap Monday, Weekday, & other stories.
Written by Midge
Courtesy of Midge
from a late-1990s women's waistcoat
from an early-2000s women's sweater