The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Eleanor Green arrived in the United States from her native Hungary in 1937, shortly after graduating from high school. She worked for a California garment manufacturer briefly before launching her own design business while she was still in her late teens. By the early 1940s she was offering a popular line of semi-formal cocktail dresses under the Eleanor Green label. Throughout her 30-year career, Green made good quality dresses at affordable prices. She believed in using beautiful fabrics combined with minimal ornamentation to create well-tailored classic styles. By 1959 her San-Francisco based factory was producing 80,000 dresses a year.
Green retired sometime after 1967, but in 1970 she opened a retail store in San Francisco called Eleanor Green’s Dresscotheque. The shop had a unique business model. In addition to offering ready-made clothing designed by Green, the store also sold patterns and fabrics based on her creations. Customers could purchase these and then sew the garments themselves in-store, with the help of skilled seamstresses who staffed the shop.
Green hoped to expand the business into a large retail chain. The original store relocated to Palo Alto and a second location was opened in San Rafael. However, in 1974 Eleanor Green passed away at the age of 64 and it appears that her stores closed in late 1973 or early 1974.
Written by Jennifer Binns of Hollie Point Vintage
Courtesy of Katherine Burke of Marvelous Mod
Courtesy of hollie point vintage
from a 1940s suit
from a 1950s dress