The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
The H.W. Gossard Company was founded in Chicago in 1901 by Henry Williamson Gossard. The product was corsets. In 1922, H.W. Gossard opened offices in London and built a factory there in 1926. There they developed the first front-lacing corsets.
In the 1930s the company headquarters was moved to Britain. They continued to make corsets and they also produced bras. During WWII, Gossard switched from corsets to parachutes, but after the war continued in the production of “foundation garments.” They developed lightweight girdles and bras using a relatively new fiber, nylon.
Following the tide of fashion, the late 1960s brought a more natural look to Gossard. They developed the Wonder Bra and, in the 1980s, the Ultra Bra. Gossard is still in business, their latest innovation being their Superboost Secret line.
Written by fuzzylizzie
Courtesy of pinky-a-gogo
Courtesy of Ranch Queen Vintage
Courtesy of pinupdresses
Courtesy of T Bonita Style
from a 1940s bra
from a late 1940s corset
hangtag from a late-1940s bra
from a 1960s robe and gown set
from a late 1960s/early 1970s slip
from a 1970s dressing gown