The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Not to be confused with Gigi Young, Gigi Originals, Inc. usually had California on the label as well. The company was owned by Robert and Alan Helft and was apparently a short-lived importer, manufacturer and wholesaler of junior party and day dresses based in New York,NY. Ads and legal references found indicate dates of 1959 – 1961. The font of the label is extremely similar to that of the film logo for Gigi, released in 1958. In 1961, the report of the National Labor Relations Board mentions Elegant Bridals and Gigi Inc, and in 1962, The Daily Labor Report refers to: “Robert Helft and Alan Helft, Elegante Bridals, Inc., Helft Dresses, Inc. formerly known as Gigi Originals, Inc., Star Brite Originals, Star Brite, Inc. and K&H Dress Inc. New York, NY and North Bergen, NJ….”.
Written by Hollis Jenkins-Evans
Courtesy of 1950spinup
from a late 1950s dress