The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Rudi Gernreich (1922-1985) was born in Vienna but fled to California in 1938, where he studied in Los Angeles. He worked as a dancer and costume designer before becoming a freelance designer. In 1951 he began designing for Walter Bass and, in 1953, Westwood Knitting Mills. Gernreich produced knitwear that was comfortable and unstructured. He designed under both labels until 1959, when he left to start his own label and to design for Harmon Knits.
He created a short-lived sensation with topless bathing suits in 1964 and made popular knitwear and long, straight, halter dresses. He often used fabrics with geometric patterns and narrow stripes and introduced plastic fabrics in futuristic modes. Gernreich went into semi-retirement in 1968, but continued to produce knits into the early 1970s.
Written by ikonicvintage
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from a late 1950s dress
from a late 1950s wool swimsuit
from a 1960s silk scarf
from a mid 1960s dress
from a 1960s dress
from a 1965 "No Bra"
from a late-1960s jacket/skirt set
from a late-1960s jacket
from a 1968 night gown
from an early-1970s knit dress
from a 1970s knit dress
from 1970s evening gown