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Eve Le Coq

Eve Nober left her position as a buyer at Bullock’s Los Angeles to found Eve Le Coq (“Eve the Rooster” in French) in 1960. Drew Intl. acquired the successful business in 1969, but completely divested its women’s apparel division by 1974.

Nober went on to further business success, opening “Designer Labels for Less” (DLM) in November 1986. In 1990, she was number 365 in a list of the 500 top woman-owned businesses, alongside Martha Stewart, Kate Spade, and Jenny Craig.

Written by BetterDressesVintage

from a 1960s blouse - Courtesy of ranchqueenvintage

from a 1960s blouse

Courtesy of ranchqueenvintage

from a late-1960s/early-1970s wrap top - Courtesy of betterdressesvintage

from a late-1960s/early-1970s wrap top

Courtesy of betterdressesvintage

from a 1970s dress - Courtesy of jauntyrooster

from a 1970s dress

Courtesy of jauntyrooster

from a 1960s blouse

Courtesy of ranchqueenvintage

from a late-1960s/early-1970s wrap top

Courtesy of betterdressesvintage

from a 1970s dress

Courtesy of jauntyrooster