Eve Nober left her position as a buyer at Bullock’s Los Angeles to found Eve Le Coq (“Eve the Rooster” in French) in 1960. Drew Intl. acquired the successful business in 1969, but completely divested its women’s apparel division by 1974.
Nober went on to further business success, opening “Designer Labels for Less” (DLM) in November 1986. In 1990, she was number 365 in a list of the 500 top woman-owned businesses, alongside Martha Stewart, Kate Spade, and Jenny Craig.
Written by BetterDressesVintage
from a 1960s blouse
Courtesy of ranchqueenvintage
from a late-1960s/early-1970s wrap top
Courtesy of betterdressesvintage
from a 1970s dress
Courtesy of jauntyrooster
