The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Lilli Diamond was born in Brooklyn, New York. She left school early to become a vaudeville dancer before heading to Hollywood. A chance meeting changed her life – her future husband Al Diamond spotted her on the street and, according to the Lilli Diamond website, “it was love at first sight”.
A Russian immigrant, he swept floors in a dress factory before going to night school to study business. He worked his way up to become a cutter and dreamed of starting his own fashion label.
After their marriage Lilli was primarily a wife and mother. Al worked tirelessly at the factory, as well as at home on his own designs. He took Lilli nightclubbing and dancing in Hollywood and Las Vegas and – in Lilli’s words – “If we saw a woman walking down the street in Vegas wearing a glamorous dress, Al would rush straight back to his workshop and the next morning, he would have his own version of that dress.”
Al eventually left the factory and launched his own label, named for his beloved muse – Lilli Diamond. The label’s signature items were sexy and glamorous cocktail dresses, which were sold all over the US in exclusive shops as well as department stores; Frederick’s of Hollywood being the chief outlet. The label thrived during the 1950s and early 1960s and in 1965 it was sold to Campus Casuals, where it continued into the 1980s.
Written by thespectrum
Courtesy of Ranch Queen Vintage
Courtesy of bigchief173
from a 1950s dress
from a 1970s evening dress