The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
In 1934 Mary Ann Deweese entered the California clothing industry by designing for Los Angles Knitting Mills. She left to design sportswear for Sandeze, another California clothing house. She designed there for three years. Mary Ann then spent twelve years as head designer for Catalina, where she received world-wide acclaim as a designer.
She worked with top studio designers on suits for the stars and for many years designed the swimsuits worn in the Miss America pageant. She also worked with Schiaparelli. Mary Ann was credited with such innovations as texture use, including Jacquard knits and appliquéd stretch cottons. She also introduced “sweetheart” matching swimwear and sportswear for men and women.
Having reached peaked success with Catalina she decided to launch her own company in 1951, called “DeWeese Designs,” turning out high-fashion swimsuits and sundresses. Her early swimsuits were often decorated with fanciful appliques and rhinestones. In 1961 she designed the official U.S. team suits for the World Water Team Championships and the Olympics in 1960.
The DeWeese Design label lasted until at least 1984.
See : Catalina
Written by capricornvintage
Courtesy of fuzzylizzie.com
Courtesy of capricornvintage
Courtesy of Viva Vintage Clothing
Courtesy of route66gal
1953 font from an ad in California Stylist
from a 1950s sundress
from a 1950s swimsuit
from a 1960s swimsuit
from a 1970s sundress
from a 1970s jersey cover-up