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The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
CC41 also known as the Utility Label, was used in Great Britain as a result of wartime shortages in WWII and the period immediately following. Rationing of clothing went into effect in June, 1941, and strict manufacturing standards were drawn up limiting the amount of fabric, fasteners and trims that could be used in each garment. These garments bore the CC41 government stamp – the CC standing for Controlled Commodity.
The British Board of Trade enlisted the help of many of the country’s top designers, including Hardy Amies, Molyneux and Norman Hartnell to design samples that fit within the strict measures. These styles were then adapted for the mass market.
Although clothing rationing ended in 1949, CC41 labeling continued until 1952.
Written by fuzzylizzie
Courtesy of catboxvintage
Courtesy of candysaysuk
Courtesy of RetroRuth UK
Courtesy Circa Vintage Clothing Melbourne
Courtesy of pinkcoke
from a 1940s dress
from a 1940s wool overcoat
from a 1940s cotton mens shirt