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The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Carole King was established in 1937 by the Forest City Manufacturing Company of St. Louis. They were a maker of better junior dresses and were a leader in that market. Grace Dozier Durocher (second wife of baseball great Leo Durocher) was partner in the company and designer of the Carole King line. Forest City Manufacturing also produced other junior lines, including Shirley Lee and Doris Dodson.
During the 1930s and into the 1950s, St. Louis was a major producer of junior dresses and was known for this product. In the 1940s, over 500 different lines of Junior wear were produced in the city and surrounding area.
Written by fuzzylizzie
Courtesy of fast_ eddies_retro_rags
Courtesy of sarasattic
Courtesy of Vanity Flair Vintage
from a 1940s rayon dress
from a 1950s dress
from a late 1950s dress