The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Augusta Bernard was born in Provence in 1886. She began her career as a dressmaker, copying couture designs in Biarritz.
She opened up a studio in Paris in 1922 and specialized in creating long simple gowns, often in pale/pastel colors and cut on the bias. She became very popular in the 1930s, known for her neoclassical evening dresses, helped in part by the Marquise de Paris winning the ‘most elegantly dressed’ award at St. Moritz, Switzerland wearing a silver lamé Bernard design in 1930.
Americans often travelled to Paris to shop with her. Vogue chose one of her gowns as the most beautiful dress of the year in 1932. Her dresses were immortalized by photographers Man Ray in 1933 and George Hoyningen-Huene in 1934. The Great Depression caused great difficulty for her business and she shut her shop and retired at the end of 1934. She died in 1946.
Written by Ian Drummond