Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

Skip to content

Gustave Beer, a German by birth, started in Berlin, then moved to Paris, beginning with umbrellas and fans in 1895. However, some sources state he had a house as early as 1886 at Poissonnière Boulevard, and that he then transferred to the Avenue de l’ Opera, before moving to 7 Place Vendôme after 1900. He was the first to open a couture house on the Place Vendôme. By 1905, he was described in the American press as: “Beer, counted by many as the greatest creative genius in the dressmaking field today”. This conservative house was known for elegant dresses and fine lingerie. It was well patronized from 1900 through World War I. In 1929, Beer merged with the House of Drecoll to exist as Drecoll-Beer. From 1929 to 1930, L’Officiel shows Drecoll-Beer at 24 Place Vendôme. When Drecoll merged with Agnes in 1931, the Beer name was dropped.

Written by pastperfectvintage.com


from a 1905 gown  - Courtesy of antiquedress.com

from a 1905 gown

Courtesy of antiquedress.com

from a 1910 blue silk gown - Courtesy of Leigh Dunneby-Jones

from a 1910 blue silk gown

Courtesy of Leigh Dunneby-Jones

from a 1920s coat  - Courtesy of antiquedress.com

from a 1920s coat

Courtesy of antiquedress.com