The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Bali was started in 1927 as Fay-Miss Bras by Sara and Sam Stein. Ms. Stein had worked in a brassiere manufacturing factory and had ideas about how to make a better bra. Sara made the bras on her home sewing machine, and Sam sold the product to New York department stores. The venture was very successful, and they soon became leaders in the bra industry.
In 1935, they changed the name of their business to the Bali Brassiere Company. Their ad slogan, “A bra for every figure” summed up the company’s attitude toward fit and comfort. Through the 1940s and 50s, they continued to develop new styles and to grow as a company.
The Steins retired in 1969, and controlling interest in Bali was sold to Hanes. Today Bali is part of the Sara Lee Corporation.
Written by fuzzylizzie
Courtesy of pleasurequeen
Courtesy of ranchqueenvintage
Courtesy of coutureallurevintage.com
Courtesy of coutureallure.com
Courtesy of midge
from a 1940s bra
from a 1950s bra
from a 1960s slip