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Amies, Hardy

Hardy Amies (1909-2003) began his career in fashion at Lachasse in 1934, where he was designer, and after 1935, managing director. During the war he designed British Utility clothing which conformed to the strict fabric saving rules of wartime. He started his own couture house, Hardy Amies Ltd. in 1946, and added ready-to-wear in 1950.

In 1951, Amies designed dresses for Princess Elizabeth’s tour of Canada. After she became Queen, she appointed Amies as the Royal Dressmaker in 1955. Among the many royal and aristocratic ladies, his clientele also includes the actresses Vivien Leigh, Deborah Kerr, the Duchess of Devonshire, Princess Michael of Kent and Barbara Cartland. Hardy Amies designed Deborah Kerr’s costumes for the 1960 film The Grass Is Greener, in which she starred with Cary Grant. He also designed Tony Randall’s costumes in 1965’s The Alphabet Murders, the costumes for 1962’s The Amorous Prawn, and most famously the costumes in the 1968 cult film, 2001: A Space Odyssey. He went on to become the first women’s designer to start a men’s line in 1959.

Amies was known for his beautiful tailoring, especially in wool and structured silks. The designer was particularly fussy about waistlines on ladies wear, lowering jacket waistlines on women’s suits, thought all elegant clothes should have low waistlines, cut his clothes just above the hip.

Amies sold his business in 2001, and Jacques Azagury was appointed the new designer. In November 2008, after going bankrupt, the Hardy Amies brand was acquired by a private investment firm.

Written by premierludwig

from a c. 1946 evening dress - Courtesy of kickshawproductions

from a c. 1946 evening dress

Courtesy of kickshawproductions

from a 1950s wool suit - Courtesy of poppysvintageclothing

from a 1950s wool suit

Courtesy of poppysvintageclothing

from a 1950s suit - Courtesy of claireshaeffer

from a 1950s suit

Courtesy of claireshaeffer

from a 1960s couture evening dress - Courtesy of premierludwig

from a 1960s couture evening dress

Courtesy of premierludwig

from a 1960s tie - Courtesy of glad rags and curios

from a 1960s tie

Courtesy of glad rags and curios

from a 1960s skirt suit - Courtesy of claireshaeffer

from a 1960s skirt suit

Courtesy of claireshaeffer

from a late 1960s/early 1970s jacket - Courtesy of SummerKaiserVonVintage

from a late 1960s/early 1970s jacket

Courtesy of SummerKaiserVonVintage

from a late 1960s/early 1970s Hardy Amies signature lining - Courtesy of SummerKaiserVonVintage

from a late 1960s/early 1970s Hardy Amies signature lining

Courtesy of SummerKaiserVonVintage

from an early 1970s coat - Courtesy of alleycats

from an early 1970s coat

Courtesy of alleycats

from a 1980s licensed sweater - Courtesy of fuzzylizzie.com

from a 1980s licensed sweater

Courtesy of fuzzylizzie.com

from a 1990s evening gown - Courtesy of Retro Ruth

from a 1990s evening gown

Courtesy of Retro Ruth

from a c. 1946 evening dress

Courtesy of kickshawproductions

from a 1950s suit

Courtesy of claireshaeffer

from a mid-1950s haute couture dress

Courtesy of Shusteroo

from a 1950s wool suit

Courtesy of poppysvintageclothing

from a 1960s couture evening dress

Courtesy of premierludwig

from a 1960s tie

Courtesy of glad rags and curios

from a 1960s skirt suit

Courtesy of claireshaeffer

from a late 1960s/early 1970s jacket

Courtesy of SummerKaiserVonVintage

from a late 1960s/early 1970s Hardy Amies signature lining

Courtesy of SummerKaiserVonVintage

from an early 1970s coat

Courtesy of alleycats

from a 1980s licensed sweater

Courtesy of fuzzylizzie.com

from a 1990s evening gown

Courtesy of Retro Ruth