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Abercrombie & Fitch was started in 1892 at 36 South Street in New York City by David Abercrombie as Abercrombie & Co. His products consisted of outdoor gear, such as camping and hunting equipment, which he sold to professional explorers and avid outdoorsmen. In 1900 he was joined in the business by Ezra Fitch, who had the money for expansion. In 1904 the store moved to 311 Broadway, and the company incorporated as Abercrombie & Fitch Company.

The partners disagreed as to the direction the company should take, and so Abercrombie sold his part of it to Fitch in 1907. Fitch greatly expanded the scope of the store, adding a large mail order catalog, and giving the store itself an outdoorsy feel, with even a campfire blazing. In 1913, Fitch moved again, this time near the fashion center of Fifth Avenue, and he began to carry a line of women’s sports clothing.

Fitch retired in 1928, but the company continued to thrive, buying the Von Lengerke & Antoine sporting goods store in Chicago and other sporting goods stores. They were probably the largest sporting goods store in the world. In the 1950s, new stores were opened in San Francisco and several seasonal stores were opened in resort areas, and the Von Lengerke & Antoine property in Chicago was changed to Abercrombie & Fitch. But by the late 60s the business was in financial trouble, and bankruptcy was declared in 1977. It was acquired by Oshman’s, another sports store.

The big change came in 1988, when Abercrombie and Fitch was bought by The Limited. They set out to change the company to a mall chain, with a target market of teenagers and college students. The concept was successful, and stores were opened all over the country. The Limited sold off their interest in the late 90s. Since then, the company has been known for their sexy catalogs and store environments.

Written by Fuzzylizzie

See vintage Abercrombie & Fitch from VFG members on Etsy (paid link)


from a pair of 1920s hiking boots - Courtesy of fuzzylizzie

from a pair of 1920s hiking boots

Courtesy of fuzzylizzie

from a pair of late 1920s or 1930s hiking boots - Courtesy of poppysvintageclothing

from a pair of late 1920s or 1930s hiking boots

Courtesy of poppysvintageclothing

from a pair of late 1920s or 1930s hiking boots - Courtesy of poppysvintageclothing

from a pair of late 1920s or 1930s hiking boots

Courtesy of poppysvintageclothing

from a late 1940s chamois underdrawers - Courtesy of thevintagevendeuse

from a late 1940s chamois underdrawers

Courtesy of thevintagevendeuse

from a 1950s Nordic sweater - Courtesy of novafashions

from a 1950s Nordic sweater

Courtesy of novafashions

from a 1950s cashmere cardigan - Courtesy of Wildman Vintage

from a 1950s cashmere cardigan

Courtesy of Wildman Vintage

from a 1950s hunting jacket - Courtesy of endlessalley

from a 1950s hunting jacket

Courtesy of endlessalley

from a 1950s cashmere sweater set - Courtesy of Ranch Queen Vintage

from a 1950s cashmere sweater set

Courtesy of Ranch Queen Vintage

from a 1950s cashmere cardigan - Courtesy of Wildman Vintage

from a 1950s cashmere cardigan

Courtesy of Wildman Vintage

from a 1959 or early 1960s man's jacket (The VL&A stands for Von Lengerke & Antoine) - Courtesy of Jon Blummer

from a 1959 or early 1960s man’s jacket (The VL&A stands for Von Lengerke & Antoine)

Courtesy of Jon Blummer

from an early 1960s dress - Courtesy of coutureallure.com

from an early 1960s dress

Courtesy of coutureallure.com

from a 1960s Nordic sweater - Courtesy of ranchqueenvintage

from a 1960s Nordic sweater

Courtesy of ranchqueenvintage

from a 1950s Madras plaid men's blazer jacket - Courtesy of Augusta Auctions

from a 1950s Madras plaid men’s blazer jacket

Courtesy of Augusta Auctions

from a 1960s safari jacket - Courtesy of fuzzylizzie

from a 1960s safari jacket

Courtesy of fuzzylizzie

from a 1960s mod sweater - Courtesy of coutureallurevintage.com

from a 1960s mod sweater

Courtesy of coutureallurevintage.com

from a 1960s tennis dress - Courtesy of fuzzylizzie

from a 1960s tennis dress

Courtesy of fuzzylizzie

from a late 1980s skirt - Courtesy of vintagegent.com

from a late 1980s skirt

Courtesy of vintagegent.com

from an early 2000s shirt - Courtesy of fuzzylizzie

from an early 2000s shirt

Courtesy of fuzzylizzie