White Stag

White Stag was founded in Portland, Oregon in 1906 as a manufacturer of tents and sails. It was originally called the Willamette Tent and Awning Company. This name was changed to Hirsch-Weiss Canvas Products and the company began making rain-proof coats and other outdoor wear.

In 1929 they developed a line of clothing for skiers, using the name White Stag. Even though skiing was a relatively new sport in the US, the brand was successful. By the late 1940s they were producing other sportswear as well. White Stag was purchased by Warnaco in 1966. The company moved out of its Portland building in the 1970s and completely left Portland in 1986. White Stag is still made today; the White Stag trademarks were bought by Walmart in 2003.

Written by fuzzylizzie

from a 1929 dress

Courtesy of aprizeeverytime

from a late 1930s school jacket

Courtesy of vivavintageclothing

from a pair of 1940s ski pants

Courtesy of Ranch Queen Vintage

from a pair of 1940s ski pants

Courtesy of Ranch Queen Vintage

from a 1948 Ski-O-Tard

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from a 1940s bathing suit

Courtesy of denisebrain

from a 1952 canvas jacket

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from a 1950s gabardine jacket

Courtesy of Ranch Queen Vintage

from a 1950s gabardine jacket

Courtesy of tlaborie

from a 1953 blouse

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from 1955 capris

Courtesy of listitcafe

from 1950s capris

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from a 1963 raincoat

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from a 1960s scooter dress

Courtesy of betterdressesvintage

from a late-1960s windbreaker

Courtesy of Ranch Queen Vintage

from a 1970s mens tennis sweater

Courtesy of Joules Vintage

from a 1980s women’s sweater

Courtesy of Ranch Queen Vintage

from a 2000 jacket

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mid 2000s label

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from a c. 2010 knit top

Courtesy of fuzzylizzie