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  • Pucci, Emilio

Pucci, Emilio

Jul 28, 2010 | by admin | Label Resource | Articles, Labels

Emilio Pucci, a skier himself, designed a line of ski clothes for the American sportswear company White Stag in 1948. The next year he opened his first boutique on the Italian island of Capri. His design house, Emilio of Capri, was established in 1950 and was located on Capri, Italy and later in Florence, Italy, with boutiques in Rome, Elba, and Montecatini.

Pucci designed fabrics for the swimwear house Rose Marie Reid in the late 1950s/early 1960s. In 1960 he formed a relationship with Formfit Rogers, designing lingerie and at-home wear made from nylon tricot. By the 1960s his signature look reigned as the ultimate status symbol for the decade. In the late 1960s he designed the uniforms for the stewardesses of Braniff International Airline. In 1968 he began designing menswear for Ermenegildo Zegna.

Pucci is known for his fanciful and psychedelic prints, especially in silk knit and in cotton velvet. His prints are signed “Emilio”, rather than “Pucci”. Emilio Pucci died in 1992 and his daughter Laudomia Pucci took charge of the company. From 2002-2005 the collections were designed by Christian Lacroix. Starting with the Fall 2006 collection, the designer was Matthew Williamson. He was replaced by Peter Dundas in October 2008.

Written by catbooks1940s


from an early 1950s swimsuit  - Courtesy of antiquedress.com
from an early 1950s swimsuit
Courtesy of antiquedress.com
from a 1950s shirt  - Courtesy of casareva
from a 1950s shirt
Courtesy of casareva
from a 1950s cotton shirt  - Courtesy of poppysvintageclothing
from a 1950s cotton shirt
Courtesy of poppysvintageclothing
from a 1950s silk shirt  - Courtesy of jumblelaya
from a 1950s silk shirt
Courtesy of jumblelaya
used in 1960s & 1970s lingerie  - Courtesy of fuzzylizzie.com
used in 1960s & 1970s lingerie
Courtesy of fuzzylizzie.com
from a 1960s dress  - Courtesy of kickshawproductions.com
from a 1960s dress
Courtesy of kickshawproductions.com
from a 1960s bathing suit cover-up  - Courtesy of jewel
from a 1960s bathing suit cover-up
Courtesy of jewel
from a 1960s tie  - Courtesy of glad rags and curios
from a 1960s tie
Courtesy of glad rags and curios
from a late 1960s skirt  - Courtesy of trevira
from a late 1960s skirt
Courtesy of trevira
from a 1968-1970 dress  - Courtesy of kickshawproductions.com
from a 1968-1970 dress
Courtesy of kickshawproductions.com
from a late 1960s/early 1970s coat  - Courtesy of shopping-goddess
from a late 1960s/early 1970s coat
Courtesy of shopping-goddess
from an early 1970s men's jacket  - Courtesy of cosmiccowgirl
from an early 1970s men's jacket
Courtesy of cosmiccowgirl
from an early 1970s dress - Courtesy of kickshawproductions.com
from an early 1970s dress
Courtesy of kickshawproductions.com
from an early 1970s blouse  - Courtesy of hattysattic
from an early 1970s blouse
Courtesy of hattysattic
from a 1970s cotton dress  - Courtesy of claireshaeffer
from a 1970s cotton dress
Courtesy of claireshaeffer
from a 1970s pajama set  - Courtesy of nowandthenfashion
from a 1970s pajama set
Courtesy of nowandthenfashion
from a 1970s dress - Courtesy of Vintage Vendeuse
from a 1970s dress
Courtesy of Vintage Vendeuse
from a 1970s tie - Courtesy of AntiqueTrader
from a 1970s tie
Courtesy of AntiqueTrader
from a 1970s shirt  - Courtesy of polyester!
from a 1970s shirt
Courtesy of polyester!
from a 1970s nightgown  - Courtesy of daisyfairbanks
from a 1970s nightgown
Courtesy of daisyfairbanks
from a late 1970s nightgown  - Courtesy of dividemercantile
from a late 1970s nightgown
Courtesy of dividemercantile
1970s Pucci licensed label  - Courtesy of bontonvintage
1970s Pucci licensed label
Courtesy of bontonvintage
from a 1980s top - Courtesy of Ginger Ewart
from a 1980s top
Courtesy of Ginger Ewart
from a 1980s shirt  - Courtesy of pinky-a-gogo
from a 1980s shirt
Courtesy of pinky-a-gogo
from a 2000s shirt  - Courtesy of chezmov
from a 2000s shirt
Courtesy of chezmov
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