Emilio Pucci, a skier himself, designed a line of ski clothes for the American sportswear company White Stag in 1948. The next year he opened his first boutique on the Italian island of Capri. His design house, Emilio of Capri, was established in 1950 and was located on Capri, Italy and later in Florence, Italy, with boutiques in Rome, Elba, and Montecatini.
Pucci designed fabrics for the swimwear house Rose Marie Reid in the late 1950s/early 1960s. In 1960 he formed a relationship with Formfit Rogers, designing lingerie and at-home wear made from nylon tricot. By the 1960s his signature look reigned as the ultimate status symbol for the decade. In the late 1960s he designed the uniforms for the stewardesses of Braniff International Airline. In 1968 he began designing menswear for Ermenegildo Zegna.
Pucci is known for his fanciful and psychedelic prints, especially in silk knit and in cotton velvet. His prints are signed “Emilio”, rather than “Pucci”. Emilio Pucci died in 1992 and his daughter Laudomia Pucci took charge of the company. From 2002-2005 the collections were designed by Christian Lacroix. Starting with the Fall 2006 collection, the designer was Matthew Williamson. He was replaced by Peter Dundas in October 2008.
Written by Lizzie Bramlett, fuzzylizzie.com and catbooks1940s
from a 1950s shirt
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from an early 1950s swimsuit
Courtesy of antiquedress.com
from a 1950s cotton shirt
Courtesy of poppysvintageclothing
from a 1950s silk shirt
Courtesy of jumblelaya
from a ca. 1960 dress
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from a ca. 1968-1970 dress
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from a 1960s tie
Courtesy of glad rags and curios
from a 1960s bathing suit cover-up
Courtesy of jewel
from a late 1960s skirt
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from an early 1970s man's jacket
Courtesy of cosmiccowgirl
from an early 1970s dress
Courtesy of kickshawproductions.com
from an early 1970s blouse
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used in 1960s & 1970s lingerie
Courtesy of fuzzylizzie.com
from a mid 1970s sundress
Courtesy of pinky-a-gogo
from a 1970s cotton dress
Courtesy of claireshaeffer
from a 1970s pajama set
Courtesy of nowandthenfashion
from a late 1970s nightgown
Courtesy of dividemercantile
from a late 1960s/early 1970s coat
Courtesy of shopping-goddess
from a 1970s tie
Courtesy of AntiqueTrader
from a 1970s shirt
Courtesy of polyester!
1970s Pucci licensed label
Courtesy of bontonvintage
from a 1970s nightgown
Courtesy of daisyfairbanks
from a 1980s shirt
Courtesy of pinky-a-gogo
from a 2000s shirt
Courtesy of chezmov
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